Ep 11 – Pic Picot from Pic’s Peanut Butter

Written By Rebecca Park
Pic Picot stands with his arms folded, smiling into the camera. He is wearing a Navy suit jacket, a light blue dress shirt and glasses with blue rims.

Pic Picot, the legally blind founder of Pic's Peanut Butter, started his iconic brand at 55, roasting peanuts in a garage. From humble farmer’s market beginnings, he now runs a thriving factory that produces 25,000 jars daily. Recognised with a NZ Order of Merit, he champions local food innovation and exports globally.

Learn more: https://www.picspeanutbutter.com/

Full episode transcript

Rebecca Park
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